Hi, I’m Gab!
I art stuff for living. And I live for artsy stuff.
(Unfortunately, the second part tends to be expensive.)
(Unfortunately, the second part tends to be expensive.)
So I work hard as an art-based Creative Group Head and Lead Creator at VaynerMedia APAC–
helping brands earn attention on social and show up authentically in culture.
helping brands earn attention on social and show up authentically in culture.
Before that, I had the privilege of building my craft at some of the Philippines’ top agencies like BBDO Guerrero, Ogilvy Philippines, and FCB Manila. Today, I’m a proud Filipino creative bringing those learnings across regional and global work, and representing my country responsibly in karaoke nights.
I believe the best work is work people choose to spend time with, not scroll past. That mindset has led to some of my work recognised by the YouTube Works Awards, Spikes Asia, Ad Stars, AWARD Awards, Cresta, The Caples, One Show, The Clios, and the highly coveted D&AD Awards in London.
In almost 10 years, I’ve turned recipes into karaoke hits, launched a KPOP lightstick in a soda can, transformed a fast-food drive-thru into a Pride safe space, and turned boring Google Forms into an actual escape room.
When I’m feeling unnecessarily competitive, I take it to creative competitions– placing Top 10 worldwide at Young Glory London, winning CreativeFest x Google, and getting shortlisted at Ad Stars New Stars.
Off-screen, I’m usually perfecting my Moka pot coffee ☕️, enthusiastically underperforming at sports 🏋, or shooting travel videos I promise I’ll edit “soon.” 📸
2025 - Present: VaynerMedia APAC– Creative Group Head / Lead Creator
2022 - 2025: VaynerMedia APAC– Regional Senior Art Director
2021 - 2022: Ogilvy Philippines – Senior Art Director
2018 - 2021: BBDO Guerrero – Art Director
2017: FCB Manila – Art Director
B R A N D S H A N D L E D
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