Throughout the past decade, we’ve been sharing our lives online. It’s definitely fun, but as we keep on spending time on our screens, we’re making our future more double-edged.  We’re giving away more of our personal data and we’re losing our privacy, too. This leaves the future of advertising full of innovations yet also packed with questions of our ethics.

With all of the advancements that tech giants bring to the industry, they can go beyond influencing our work and change the advertising world by building the new mad men.

Brands & companies have always been large contributors to excessive waste and pollution. But as the effects get worse, they started to be more eco-friendly and wary of their environmental impact. As for advertising, we can only imagine the shift from selling products that harm the planet to advocating for products that could save the earth. 

Copy Partner: Raf Manguiat

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