To launch Pepsi’s refreshed global look, we teamed up with new-gen K-pop sensations BABYMONSTER — and fans couldn’t get enough.
So we brought them back with a fresh angle. This time, we zoomed in on something often overlooked in a fast-paced world: mealtime moments. Because whether you’re a rising K-pop star or a student on the go, Pepsi reminds you to slow down and savor the mmm, ahh, and crrrunch that make every meal worth your time.
MAIN ONLINE FILM
A hero film that captures BABYMONSTER carving out time to enjoy their favorite meals—wherever the day takes them, with Pepsi always within reach.
A hero film that captures BABYMONSTER carving out time to enjoy their favorite meals—wherever the day takes them, with Pepsi always within reach.
MAIN KEY VISUALS
BABYMONSTER making more time for their meals—between rehearsals, on set, and in everyday moments that feel real, relatable, and crave-worthy.
INDIVIDUAL MEMBER KEY VISUALS
Each member paired with their favorite comfort meal, turning personal food moments into collectible visuals fans could instantly connect with.
SOCIAL CONTENT
We rolled out snackable social pieces designed for what KPOP fandoms love seeing and interacting with online– from a teaser for our 2nd collaboration, a fun and exclusive behind-the-scenes access, and a shareable interactive post where fans could match their favorite BABYMONSTER member with their favorite meal.
SHAREABLE STICKERS
To turn everyday meals into part of campaign conversation, we also created playful Instagram stickers fans could use to tag their own mealtime moments with Pepsi.
