OVERVIEW
In Asia, street food isn’t just a meal — it’s a cultural obsession. And nothing washes it down better than an ice-cold Pepsi.
To celebrate this love affair, Pepsi launched Street Food Fizz-Off — a craveable showdown where celebrities from Thailand and the Philippines took to the streets to prove which local dish pairs best with Pepsi.
THE IDEA
Turn everyday street eats into a national food duel — powered by fandom, flavor, and fizz.
TEASER
We kicked things off with a fiery debate on the celebs’ social pages, each one defending their favorite street food pairing with Pepsi.
LAUNCH
The rivalry spilled over into a series of online videos, showing our stars on an all-out street food crawl, championing local vendors and flavors.
As fans joined the frenzy, the celebs turned up the heat with freestyle cheers hyping their chosen dishes — sparking an LSS-worthy moment that creators quickly made their own.
🎶 Soon, fan-made spins of the cheer flooded feeds, each celebrating their own street food favorites. 🎶
To keep the buzz going, we kept the debate — and the appetite — alive.
It wasn’t just the food that sizzled. The campaign cooked up some serious engagement 🥵:
3.3M TOTAL ENGAGEMENTS
1.2M TOTAL IMPRESSIONS
551,385 PLAYS
532% TOTAL ENGAGEMENTS
