T H E B R I E F :
Create a social-first campaign celebrating Cathay Pacific’s 80th anniversary by highlighting their vintage uniforms.
Create a social-first campaign celebrating Cathay Pacific’s 80th anniversary by highlighting their vintage uniforms.
T H E S T R A T E G Y :
Let’s be real. People don't just care about fabrics and hemlines.
We didn't want to just showcase history. We wanted to make history feel current.
So what if our cabin crew from the different decades would join TikTok?
Let’s be real. People don't just care about fabrics and hemlines.
We didn't want to just showcase history. We wanted to make history feel current.
So what if our cabin crew from the different decades would join TikTok?
T H E I D E A :
The Vintage Creators
We turned Cathay cabin crews from every era into modern-day content creators, bringing iconic historical moments to life using today’s trending social formats.
The Vintage Creators
We turned Cathay cabin crews from every era into modern-day content creators, bringing iconic historical moments to life using today’s trending social formats.
If iconic cabin crew movements met TikTok dance challenges 💃
If the magazine cover trend showcased Cathay's biggest milestones 📸
If time traveling was as easy as a seamless TikTok transition 📱
If cabin crew glam would've been a GRWM moment 💄
And we didn't stop with just 4.
We came up with more platform-native, raw, DJ-ed assets from our own captured behind-the-scenes and surround sound, alongside our main takes.
Letting other creators scale the attention further.
The creator network generated an additional 1.5 million organic views and 73K total engagements.
R E S U L T S
