So… what’s Disney / Marvel Studios?
It’s the team behind Disney’s theatrical movie releases.
For over two years, I served as Creative Lead across four APAC markets – essentially the official hype person tasked with getting people off their couches and into cinema seats.
It’s the team behind Disney’s theatrical movie releases.
For over two years, I served as Creative Lead across four APAC markets – essentially the official hype person tasked with getting people off their couches and into cinema seats.
The Brief
Build hype. Drive ticket sales. Make sure this unlikely pairing gets people into cinema seats.
Build hype. Drive ticket sales. Make sure this unlikely pairing gets people into cinema seats.
The Opportunity
This wasn’t just another MCU release – it was Disney’s first R-rated film. A cultural first.
So instead of playing it safe, we leaned into the chaos and broke the rules even harder.
This wasn’t just another MCU release – it was Disney’s first R-rated film. A cultural first.
So instead of playing it safe, we leaned into the chaos and broke the rules even harder.
The Idea
We unleashed a stream of social content packed with fourth-wall breaks, bromance, innuendo, and razor-sharp sarcasm – everything you’d never expect to see from Disney, but everything fans expect from Deadpool and Wolverine.
We unleashed a stream of social content packed with fourth-wall breaks, bromance, innuendo, and razor-sharp sarcasm – everything you’d never expect to see from Disney, but everything fans expect from Deadpool and Wolverine.
First, we celebrated the duo’s wildly unhinged chemistry 💖
Which might make you want to bring your person along 😉
And obviously, it wouldn’t be a Deadpool campaign without going fully off the rails 🥴
Fun’s fun, but we still had to sell tickets 🎟️
Or… not.
