Facebook, in partnership with Child Rights Network and Stairway Foundation launched the GIF Learning Library, a series of GIF-animated stories on online safety. The GIF storybooks, developed in partnership with BBDO Guerrero Philippines, are available on the Child Rights Network’s Facebook and Instagram Pages for free.
Today: A day-in-a-life story of a kid exploring different adventures this lockdown inside their home.
To further amplify the campaign, we released educational interactive IG ads which made learning more fun and engaging through Instagram story features: polls, GIFs, and quizzes.
Watch the Facebook Live reading session with Bianca Gonzales here
Visit the CRN Instagram page and see highlights for the interactive ads and story books
Agency: BBDO Guerrero
CCO: David Guerrero
ECD: Federico Fanti
Creative Director and Copywriter: Rachel Yulo
Associate Creative Director: Zap Zapanta
Art Director and Illustrator: Gab Bernal
Account Director: Liezl Villamor
Head of Digital: Roshan Nandwani
CCO: David Guerrero
ECD: Federico Fanti
Creative Director and Copywriter: Rachel Yulo
Associate Creative Director: Zap Zapanta
Art Director and Illustrator: Gab Bernal
Account Director: Liezl Villamor
Head of Digital: Roshan Nandwani
AWARDS
Shortlist - One Show - Craft
Bronze - Caples Awards London - Mobile
Silver - Kidlat Awards 2021 - Craft | Creative Technology & Media
Gold - Boomerang Awards 2021 - Tech Innovation | Small Budget Innovation & Social
