T H E T A S K :
Make people care about the untold origin story of Disney’s one of the most iconic brothers, Mufasa and Taka.
Make people care about the untold origin story of Disney’s one of the most iconic brothers, Mufasa and Taka.
H O W W E D I D I T :
1. Reignite the legacy
Remind audiences why this story still matters– 30 years on and still iconic.
1. Reignite the legacy
Remind audiences why this story still matters– 30 years on and still iconic.
2. Speak in native formats
Showcased Mufasa and Taka’s ironic circle of life with a simple carousel.
Showcased Mufasa and Taka’s ironic circle of life with a simple carousel.
3. Lean into what always works: cute + character
Because honestly, who is scrolling past cute little cubs? 😍
Because honestly, who is scrolling past cute little cubs? 😍
4. Turn lore into conversation
Fuel fan curiosity and theories: how did Taka become Scar?
Fuel fan curiosity and theories: how did Taka become Scar?
5. Localize the emotion
Translate brotherhood and rivalry into relatable, everyday SEA dynamics.
Translate brotherhood and rivalry into relatable, everyday SEA dynamics.
